Are mobile apps more important than websites?
Pondering over this question provides us a lot of food for thought. Not able to gauge the priority of importance, I decided to settle down with my own hypothesis, of course supported by facts.
Hypothesis 1: Mobile is how we are spending most of our decision making time with 80% focus of mobile time in apps.
Hypothesis 2: During purchase, consumers prefer the simplicity and focus that apps provide, rather than the variety and diffusion inherent in websites.
Hypothesis 3: Websites are on the way to becoming the AM radio of the Internet.
According to comScore, 90 percent of mobile internet time is spent in apps.
I personally prefer apps to websites because they are:
- More convenient & easier to use
- Work even when my mobile phone is not connected to the internet
- Mobile websites often don’t look good on…
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